The Logo - An Essential Symbol for Any Business

25 October, 2020
Enter any establishment and you'll usually find the identifying logo on the decor, furniture and signs. It's an identifying image linked to the essence of the business.

A logo identifies a brand. Basically, it’s an essential symbol for any business. Furthermore, it’s an important component found in the commercial and marketing worlds.

Most companies use them to present a product’s image, so people recognize it. Essentially, the point is to get a good reputation and more sales.

In the world of decoration, you’ll find many brands linked to something called an “ideogram“. This term refers to the graphic representation of a concept. It’s a medium that brings together the characteristics and qualities of one or more items.

The logo – a corporate symbol

A street sign for a coffee shop.

The logo must reflect the unity and distinction of a business. Therefore, it becomes a sign of identity for the employees. In reality, it’s what they work for every day, it motivates them and encourages them to keep going.

Therefore, it should be on the decor of the workspace: doors, tables, elevator, carpets, etc. Furthermore, the ornamental elements should be attached to the corporate message.

In a more exhaustive analysis, the area where employees and customers interact should fit into the image of the company. In this way, set patterns will allow the workspace to have the right atmosphere.

The logo must be in tune with the workspace decor.

The aesthetic relation between the logo and workspace

A car parked in front of a restaurant with an iconic logo.

As previously mentioned, the logo is an insignia that dominates the workspace, whether physically or virtually. Below are some logo ideas:

  1. Generally, the design consists of letters, lines, and shapes. Furthermore, these should resemble the type of product you sell. To do so, you must be creative and you must launch a visual message so it’s intuitive as to what type of business it is.
  2. Logos that are just the name of the company should have a unique font. You can use the same format to accompany the decor of the establishment, such as marking prices or names of the products.
  3. Without a doubt, you must place the logo on the main door. This way, it shows professionalism and ensures the brand is present at the entrance. Furthermore, it enhances and gives personality.
  4. The website must revolve around the logo, both in the use of colors and in the same font.

Taking stock of these ideas, one could determine that graphic design is completely linked to interior design. This close union must exist in the commercial field so the client feels there’s a joint image in every sense.

Adding color to the relationship

A smiling barista holding a customer's drink.

The design of the logo must be accompanied by colors that best represent the identity of the business. The purpose is to convey sensations and ideas. In fact, the logo and the name must do the same.

The commercial space must be composed of aesthetic principles. In this way, you’ll feel the environment around you is completely marked by perfectly united chromatic criteria.

Let’s take the example of a hardware store. The interior decor will probably be functional. However, the colors used, such as grey, blue, and brown, are related to the products on sale. This is why the store decor is so influential.

A symbol of distinction

A large window with a large logo on the outside.

We’ve already mentioned the logo must be present in the decor. Practical accessories, such as display cases, shelves, posters, and other items can have this symbol to reflect the business’ identity.

The customer should be reminded of what identifies the company. This is the way to distinguish your products from those offered by the competition. Therefore, it sends a message when a customer buys something and, later, when they find your logo on the street.

 

  • Saldarriaga Roa, Alberto; Villegas Jiménez, Benjamín: Espacios comerciales, Villegas Editores, 1994.