Decoration and Commerce - Tips to Win Over Customers

Selling products isn't just about competitive prices and quality. In fact, the decoration also plays a very important role.
Decoration and Commerce - Tips to Win Over Customers

Last update: 16 October, 2020

A business functions well when sales are booming and it looks great. As a result, it’s important to look at some aspects related to decoration and commerce, which can help you win over customers!

When you walk into a store, it should feel clean, comfortable, and pleasant. Everything should be organized and, in turn, there should be aesthetic harmony to create a strong base for the business.

The goal is to present a unique, attractive aesthetic appearance. If you don’t meet these requirements, you’re making a mistake that can affect the image of your business. Shoppers want to buy products in a place that feels tidy and comfortable.

How do businesses prosper?

For a successful business you need to think about decoration and commerce.

Business owners know that image is a big attraction to customers. To guarantee success in sales, there should be a well-designed infrastructure both internally and externally.

Most people also know that companies need to treat clients carefully, but it’s also important to consider the conditions of the store. For example, have you ever gone back to a store that was dirty, disorganized, and had poor decoration?

All of these factors play a role. Therefore, you need to pay attention to detail to become a successful brand. To do this, you should carefully consider your business’s appearance. Otherwise, you could end up failing.

Deocration is key to capturing customers’ attention.

Decoration and commerce – 5 fundamental tips

There are some fundamental tips for decoration and commerce.

Next, we’re going to look at 5 tips to help you successfully combine decoration and commerce. By using these tips, you’ll guarantee your clients will feel comfortable. The purpose is that each customer has a good feeling when entering the store.

  1. Openness is essential. With a spacious, open area, you’re better able to site products without overwhelming the customer. As a result, you should avoid filling every space with products.
  2. Counters are a great way to create separate areas. However, you should keep these clear and make sure that the surface is in good condition. This is especially important if it’s made of glass since this is prone to scratches.
  3. Make sure to use decoration that goes with your products. Both the ornamental resources and the furniture should be functional and applicable to the style and type of business.
  4. When displaying products for sale, don’t arrange them randomly. Ideally, you should create coherent organization and place things in an orderly way, to attract attention and give certain items prominence.
  5. Today, the modern look is in. The most up-to-date designs will help your store feel young and fresh to customers. Alternatively, stores with outdated furniture and decor may not generate as many sales.

Decoration and commerce – Color and sensations

A children's clothing store.

Color is the main way to convey sensations. There’s no doubt that colors influence people’s psychology. If you play with colors, you can attract more attention to boost sales.

However, you need to use shades that are consistent with the products you’re selling. For example, in the case of bakeries, we recommend warm, toasted tones, while in pharmacies white and green should be dominant.

Keeping everything unified is an essential principle in creating a captivating atmosphere. The goal is that people feel that there is harmony overall. Therefore, you need to use colors that make sense.

Display decoration

A clothing store window display.

Without a doubt, a display helps to generate interest. In a window display, for example, you can arrange products for sale. However, the design needs to stay within a set of parameters to attract attention and become the temptation for what your customers will find inside.

Of course, it should be organized and you should give greater prominence to pieces you really want to highlight. Also, you need to make sure that the lighting is appropriate so customers can see the entire display.

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All cited sources were thoroughly reviewed by our team to ensure their quality, reliability, currency, and validity. The bibliography of this article was considered reliable and of academic or scientific accuracy.

  • Marín Martínez, María Begoña: Escaparatismo y diseño de espacios comerciales, Paraninfo, 2016.