The New IKEA Furniture and Accessory Collection for Gamers
Video games are no longer entertainment for children. In fact, nowadays, people of all ages have a lot of fun with them. That’s why IKEA has launched a furniture and accessory collection for gamers.
To provide design, comfort, and technology to a new generation of gamers, the furniture store is about to revolutionize this world that’s been booming for some years. Do you like playing video games?
IKEA’s collection for gamers
The Swedish giant has joined forces with the Republic of Gamers (ROG), one of the leading brands in the video game industry dedicated to designing high-quality hardware.
Together, they’ve launched a way to transform gaming forever by developing a new range of affordable and ergonomic gaming furniture and accessories. The goal of their designs is to increase performance without negatively impacting home style and decoration.
If you’re tired of playing on the sofa, which can be very uncomfortable, or in a chair that’s too low for the rest of the furniture, this collection is for you.
However, you’ll have to wait until next year to enjoy the new 30 products. This collection will be launched first in China in February 2021, as it’s the biggest gaming market in the world. From October 2021, it’ll be available in other IKEA locations.
As a starting point for the product development process, the designers and engineers from IKEA and ROG held several workshops with professional gamers and video game lovers in Shanghai. They did so to explore the furniture needs of gamers. Also, they were able to identify the essential functions that ensure a high-quality home gaming experience.
IKEA is meeting gamers’ needs
According to the Newzoo Global Games Market Report 2020, nearly a quarter of the world’s population is a gamer. However, until now, video game players’ needs were neglected. With this collection, they’ll be able to spend hours playing.
Given the rapid growth of this market around the world, IKEA wanted to explore how home furnishings can enhance the gaming experience and the lives of its players.
Ewa Rychert, Global Business Leader of Workspace at Ikea, says the goal is to help people “embrace and enable the benefits of gaming in life at home” and abandon stereotypes like “games are built on violence, gaming is asocial and it’s predominantly a men’s activity”.
Gaming is “a source of relaxation, independence, fun; through gaming, people develop problem-solving, teamwork and communication skills,” Rychert says. “Playing games also provides a new way of connecting with others as it’s become even more important recently to feel connected remotely.”
What can gamers expect from the collection?
On one hand, thanks to their collaboration with ROG, IKEA was able to fully understand gamers’ lifestyles. Thus, they created spaces gamers dream of.
Of course, they’ll be one hundred percent functional pieces of furniture, something that the experts in Nordic furniture are great at. At the same time, they’ll offer innovative solutions to allow gamers to play comfortably.
If you like playing on computers or video game consoles, you won’t be able to resist trying these products that will go on sale in 2021. They’ll boost the gaming experience and your home will still be that beautiful place to relax.
What do you think about this collection for gamers? We’re sure it’ll make its way onto your wish list! Never have comfort, technology, and functionality have come together so well.